Universal Music and HP are expanding their international partnership to a further 16 territories around the world after agreeing a three-year extension to their existing deal.
The partnership was launched three years ago and has seen HP support Universal Music’s artists and offer experiences for their customers in areas such as tour sponsorship, special events and intimate fan-only concerts.
Olivier Robert-Murphy, Universal Music’s global head of new business, said: “It is brilliant to be expanding on the initial success of our partnership with HP by reaching new fans across 22 countries. HP has always been at the forefront of innovation and their determination to create meaningful relationships with their consumers through the power of music makes them an ideal partner for Universal Music and our unrivalled roster of artists.”
The Universal Music/HP partnership has been active in the UK, France, Germany, Russia, Spain and Italy, and has now been extended to Belgium, Denmark, Estonia, Ireland, Finland, Latvia, Lithuania, Luxembourg, the Netherlands, Norway, Portugal, Saudi Arabia, Sweden, Switzerland and Turkey and UAE.
The latest addition to the agreement is new dedicated music platform, HP Lounge, which was unveiled last week.
Preloaded on to a range of the latest HP devices, the Windows desktop app gives fans access to an immersive experience for their favourite Universal Music artists, including 12 months of ad-free, unlimited radio streaming via a variety of stations grouped by genre, artist or mood.
It also offers behind-the-scenes news, making-of videos, artist interviews and album reviews and competitions to win concert tickets and gain access to exclusive money can’t buy music experiences.
Pascal Bourguet, VP consumer personal Systems HP EMEA, added: “Millennials love HP computers at school, work and for play. Through this great partnership with Universal Music, we are also delighting them and giving them what they want: great music, great sound and unique musical experiences. Radio streaming, music news, the opportunity to win concert tickets and “money can’t buy experiences” only available in the HP Lounge on the latest HP devices.”
The first exclusive invitation-only showcase concerts under the expanded partnership include Brandon Flowers and The Avener in Moscow and Felix Jaehn in Cologne, both in November, Years & Years in London in December and Juan Magan in Madrid in January. Exclusive video and photos from these events will be made available only through HP Lounge.