7digital has been chosen as the supplier to Electric Jukebox Company for its new plug and play music streaming service, which was launched this week at BAFTA in London.
7digital is licensing its platform for the Electric Jukebox product in both the UK and US and the agreement will provide access to technology, infrastructure and music catalogue. 7digital will also contribute human curatorial expertise from the company’s content production division.
Electric Jukebox is designed to be a plug-and-play solution that takes “two minutes to set-up” and which comes with a premium music proposition out of the box.
Commenting on the partnership Rob Lewis, CEO of Electric Jukebox Company said: “We are thrilled to be working with 7digital on this brand new music service. We want to bring music back into people’s living rooms, so we’ve created a music device that is simple and easy to use and which works straight out of the box. Mass market streaming has finally become a reality.
“The Electric Jukebox is the product for the 160 million music lovers out there who want to join the digital music revolution but have been waiting for something fun, stylish and easy to use.”
Added Simon Cole, CEO of 7digital: “The launch of The Electric Jukebox is particularly significant to 7digital as the model represents exactly the kind of service which will be part of the ‘Third Wave’ of digital music – targeting the 90% of people who consume music at home but who do not use the current generation of streaming services. This ‘Third Wave’ is one of the reasons our revenue pipeline is so strong.
“The agreement with Electric Jukebox Company helps underpin our revenues for this year and continues the transition to high margin monthly recurring licensing revenues which will power the growth of the company in 2016.”