ADE partners with Spotify

ADE and Spotify have teamed up to launch a new integrated service that aims to give visitors to the festival the best of everything that ADE has to offer.

By analysing users’ Spotify listening habits, the new functions are said to make it easier than ever for visitors to navigate through the festival’s programme, and can be accessed via users’ Spotify accounts, on desktop, mobile devices or the new ADE app.

The app will analyse user’s listening history to provide information on when and where their favourite artists are playing during ADE, as well as suggestions for other parts of the programme based on user preferences.

The app also includes:

The entire ADE Festival, Playground and Conference programme
A guide to every Festival, Playground and Conference location
Profiles of every artist and speaker in the ADE 2015 line-up
News updates, exclusive access to social media functions and tips on how to Celebrate Safe
Personalized playlists
A ‘discover’ function to explore the extensive ADE playlist
A ‘recommend’ function that helps users discover new artists during ADE
Richard Zijlma, ADE’s director, said: “We are excited to collaborate with Spotify and to provide our audience a way to discover new talent and new music as well to provide the performing talents with an improved global platform.”

Nikki Lambert, Spotify’s marketing director for Europe, added: “Every year, thousands of passionate music fans descend on ADE to enjoy music from hundreds artists across the EDM world. Spotify can now help those music fans to navigate the huge range of experiences on offer, and to find both new and established artists that either they love now, or will discover this year through Spotify and ADE.”

Spotify has also compiled an official ADE 2015 playlist including exclusives from the world’s biggest artists: Joris Voorn, Armin van Buuren, DJ Snake, Hardwell, Cazzette, Ferry Corsten, Snails, Pierce Fulton, Loco Dice, Sam Feldt, MAKJ, Arty, Gryffin, The Chainsmokers, Seven Lions, Thomas Gold and more. The playlist will be updated every day with new tracks.

Posted on October 7, 2015 in Uncategorized

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