Amazon has released its first ever UK consumer report, which states that it has “millions of Prime members in the UK”.
Although the report doesn’t provide details of exact user numbers, it does provide a breakdown of where in the country products are most popular.
Said the report: “With a rich musical culture and strong support for local artists, it’s no surprise that a number of the northern bestsellers were new music releases including Chasing Yesterday by Noel Gallagher and Move On Up – The Best of Northern Soul.”
According to the report 10 million new members tried Amazon Prime for the first time last Christmas and the company has seen its global membership of Prime grow by more than 50% in the last year alone.
“We think one reason membership is growing is because we keep adding benefits and making the service even better,” said the report.
One of the new services is of course Amazon Prime Music, which launched in the UK at the end of July and in the United States last year.
The service offers around one million tracks, which can be streamed or downloaded, as well as around 500 playlists “hand-built by Amazon’s UK music experts”.
The most-streamed tracks on the day of Amazon Prime Music’s launch (July 28) were Uptown Funk by Mark Ronson, All About That Bass by Meghan Trainor and Daft Punk’s Get Lucky.