Beatport has launched a T-Mobile Backstage on its platform, offering T-Mobile customers in the US exclusive content.
The deal sees users of both T-Mobile and Beatport offered ticket giveaways and members-only access to SFX events that are sponsored by the mobile network operator, such as TomorrowWorld.
Registered users will also be given a monthly four-pack of free music downloads, selected by the Beatport music team, access to curated playlists, and a Fan Wall, showing social media posts relating to Beatport and T-Mobile Music Freedom.
T-Mobile was the exclusive launch partner for Beatport’s new streaming music service and app and also sponsored Beatport’s Decade 10-year anniversary campaign, which awarded users five free downloads a week for 10 weeks. Beatport’s streaming service was one of the first to be included in T-Mobile’s Music Freedom programme, which waives data charges for Simple Choice customers in the US streaming music on T-Mobile’s network.
Beatport president and CEO, Greg Consiglio (pictured) said: “T-Mobile has been an important supporter of the new Beatport streaming service since launch and we couldn’t be happier to launch T-Mobile Backstage. Beatport is committed to working with brand partners like T-Mobile to bring fans the authentic music experiences they crave in new and unique ways that only the Beatport platform can deliver.”
Andrew Sherrard, chief marketing officer of T-Mobile added: “We believe in giving our customers more of what they want, and Music Freedom is a perfect example of that. T-Mobile Backstage means our Simple Choice customers will get even more access to the music they love – and it won’t cost them a penny more.”
The partnership follows Beatport’s content distribution deal with Spotify, announced last month, which sees music and video content from SFX’s Beatport shared on the streaming service.
In the last two weeks, Beatport has come under fire for failing to pay “trapped” royalty payments – and for prioritising major labels before indies when the money did appear.