The British Fashion Council has announced its plans to help support and promote British designers selling pre collections in London this June. The BFC will leverage interest from guests attending London Collections Men in addition to driving womenswear buyers and press by highlighting initiatives supporting pre collection activity from June 15-17. It will launch The Hoxton Collective over June 15-16 in collaboration with The Hoxton, Holborn, in a new showroom in The Apartment at the London hotel. The showroom will feature a curated group of collections from ready-to-wear designers including Marques’Almeida, Alexander Lewis, Huishan Zhang, PHOEBE ENGLISH and Zoë Jordan. Over June 16-17 designers such as Roland Mouret, Amanda Wakeley, Bora Aksu, ISSA, Jonathan Saunders, OSMAN, Preen by Thornton Bregazzi, Peter Pilotto, Roksanda and Rupert Sanderson will also host showrooms, presentations and salon shows across the city.