BMG has signed a deal with e-commerce company Alibaba Group’s Digital Entertainment division.
The digital distribution deal will see Alibaba’s Digital Entertainment business unit promote BMG writers and artists through channels including its streaming apps, Xiami and TTPod. It will also monitor and take action against digital and mobile services who may infringe the rights of BMG clients.
The agreement includes digital rights to over 2.5 million copyrights, including recordings from such artists as Scorpions, Jean-Michel Jarre, Black Sabbath, Kylie Minogue, Boyz II Men, Smashing Pumpkins and Bryan Ferry, as well as rights in songs from the likes of Bruno Mars, John Legend, Robbie Williams, The Rolling Stones, Aerosmith and Will.i.am.
Dora Yi (pictured), chief investment officer of BMG China, said: “This is a game-changing deal for BMG. Alibaba is one of the most progressive and successful companies in China and is the ideal partner for us as we begin to unleash the potential of BMG’s catalogue here.”
Patrick Liu, president of Alibaba’s Digital Entertainment business unit, said: “We are delighted to join hands with BMG to develop a new business model that combines music with e-commerce in China’s entertainment sector. Our rich experience in big data analysis will help us lead innovation in the music industry that ultimately enhances customer experience.”
The deal follows last year’s news of a partnership between BMG and Chinese entertainment company Giant Jump. BMG has made China a priority territory, according to a plan unveiled 12 months ago.
BMG CEO Hartwig Masuch said: “Internet and particular mobile media are quickly providing an answer to the music industry’s long time challenge of how to monetize the vast untapped potential of the Chinese market. We are delighted to link with such a powerful and dynamic partner as Alibaba.”