The BRIT Awards 2015 saw its TV up 26% compared to the previous year – but newly released digital stats suggest that the show’s real strides were made in the social sphere.
7.8 million global tweets were posted about the show on the night, compared to 4 million in 2014 – a 95% increase.
Madonna, Kanye West, One Direction, Sam Smith and Ed Sheeran (pictured) were the most talked about topics of the night on Twitter, along with the live social vote for British Artist Video of the Year. The category was determined during the show for the second consecutive year, and saw 5 million uses of the hashtags associated with the vote – a 150% increase from last year’s figure of 2m.
More than 24m people have watched BRITs content on the official BRITs YouTube channel over the past 90 days (combination of live views and VODs), with views peaking during the show when One Direction were announced as British Artist Video of the Year winner. Globally, the live show was most popular in the US, followed by Poland, Brazil, Germany and Mexico.
Terrestrial TV viewing on the night peaked at 6.8 million, with an average of 5.8m, compared to a 4.6m average last year and a peak of 5m.
“The audience engaging with this year’s BRITs show is bigger than ever, which is a great reflection of the excitement surrounding British music right now, as well as the popularity of the artists who featured on the night,” said chairman of the BRITs Committee Max Lousada.
“The fact that so many of them went on to occupy top spots in the charts this week, as well as creating such widespread commentary and conversation, shows the BRITs continues to be the UK’s most important showcase for outstanding music talent and an important fixture in the global entertainment calendar.”
Chief executive of the BPI and BRIT Awards, Geoff Taylor added: “This year’s spectacular BRITs not only captured the palpable mood of optimism surrounding British music following an exceptional 12 months by our home-grown talent, it also gave more fans here and around the world the chance to engage with the awards than ever before.”?
In the first week to reflect audio streaming of albums in The Official Albums Chart, this week’s Top 5 albums are all from BRITs performers and winners. British Breakthrough Artist and BRITs Global Success recipient Sam Smith claimed the historic top spot of the album chart, with sales and streams of In The Lonely Hour up 121%. British Male Solo Artist Ed Sheeran’s second album X – which won MasterCard British Album of the Year – is at No.2, up 181% on last week.
Azi Eftekhari, head of EMEA music partner management, Google Play, said: “We are delighted to be the official audio and streaming partner of the BRITs 2015, and proud to be supporting War Child and The BRIT Trust. Numbers are still growing, but already we can see that the final figure will be the largest amount ever raised from BRITs downloads, so thank you to the amazing artists and our Google Play users for making it happen