Capital Xtra’s youth music programme Music Potential is returning for a fourth year.
The Barclays-supported scheme helps 16-25-year-olds, who are not employed or in education, develop the skills and experience needed to build a career in the music industry through a series of workshops, one-to-one mentoring sessions and work placements.
Tim Westwood, Jez Welham, Abrantee and Raleigh Ritchie (pictured) are ambassadors of the programme, which has had more than 1,700 participants so far.
“It’s fantastic to be working with the youngsters who are taking part in Music Potential this year,” said Capital Xtra presenter Westwood. “This programme gives young people who need a helping hand the chance to get into the music industry.”
Music Potential Taster workshops took place throughout July involving 300 young people from London and Birmingham, more than 100 of whom have been invited back to take part in the Music Potential Xperience, an accredited course offering further training in their chosen discipline.
The final stage of the programme, Match My Potential, will see 50 young people paired with music industry mentors, including the four ambassadors. Fifteen participants will then be selected for work placements in the music industry. The placements have previously included working on Barclaycard British Summer Time Hyde Park.
Capital Xtra presenters will host a showcase at KOKO Camden on September 16, with performances from ambassadors, Music Potential participants and special guests. Last year’s featured Sigma, Fuse ODG and Joel Compass.