Condé Nast has bought Pitchfork Media, with immediate effect.
The Vogue and Vanity Fair is said to have acquired Pitchfork Media, the parent company of independent music website Pitchfork, for an undisclosed sum.
The acquisition was led by Fred Santarpia, Condé Nast’s chief digital officer, who said that it gives the publisher a stand-alone music publication with a strong editorial voice and brings a “very passionate audience of millennial males into our roster”, according to The New York Times.
Pitchfork was founded in 1995 and today includes a live arm, with events in Chicago and Paris, and multimedia offerings. Quarterly print magazine The Pitchfork Review will continue, Santarpia claimed.
In a statement, Ryan Schreiber (pictured), Pitchfork’s founder and chief executive, said: “Pitchfork is incredibly fortunate to have found in Condé Nast a team of people who share our commitment to editorial excellence.
“Their belief in what we do, combined with their additional expertise and resources, will allow us to extend our coverage of the artists and stories that shape the music landscape on every platform.”
In an email to staff, Condé Nast’s chief executive Bob Sauerberg said that the deal “reinforces our commitment to building Condé Nast’s premium digital network, focusing on distinctive editorial voices and engaging high-value millennial audiences”.