Electronic music platform Dancestar Ventures has partnered with Big Group for its awards.
The partnership will see Big Group working with Dancestar to implement the brand across Asia, the Americas and Europe through the design and build of digital media assets plus social media strategy and management.
Dancestar recently announced a strategic partnership with GroupM to bring the Electronic Music Awards Show to Asia and other key television markets and Big Group will help create the brand assets worldwide.
The first project is Dancestar Asia, a new territory for the awards show which is scheduled to be held in Singapore in December 2015. Big Group’s expertise will be used to build awareness across social media & Digital Video platforms for the TV driven show as it’s rolled out around the world.
Andy Ruffell (pictured), CEO of Dancestar said: “Big Group provide unrivalled expertise in brand development, social and digital media so they were an obvious choice to help make Dancestar a truly global brand. Dancestar is the only EDM brand that has a proven TV track record, Big Group & Group M will enable us to deliver a measurable platform for major brands to engage with EDM Culture in a way that’s not possible right now”.
Nick Scott, CEO of Big Group added: “With Big Group’s heritage in music, being able to help develop the Dancestar brand on a global scale at such an important time for the electronic music industry is an exciting prospect”.
Commenting on the GroupM partnership, Josh Black, CEO of GroupM Content APAC said: “The EDM industry is exploding right now and we will be helping Dancestar drive a range of commercial opportunities from partnerships through to licensing, broadcast and content distribution”.