Former chairman and CEO of MTV Networks International Bill Roedy has invested in YouTube multi-channel network PopShack, joining the board of directors alongside PopShack seed investors, Blenheim Chalcot.
With immediate effect, Roedy (pictured, right) will join the PopShack board as a non-executive director, assisting the company on wider strategic issues, across brand and entertainment alliances.
At MTV, Roedy led an operation of 200 channels, 20 brands (including MTV, Nickelodeon and Comedy Central), in 200 countries, reaching a potential audience of 2 billion people. Prior to joining MTV, Roedy was vice president for HBO and was inducted as one of the pioneers of the cable industry.
Roedy said: “I remember 34 years ago there was a seismic shift in how things were done when MTV launched. It was pioneering and disrupted the system. I see this now with PopShack and the viewing audience who live on YouTube, finding and consuming content in a completely new way.
“PopShack is a business that has turned the old methods on their head. It’s about working with and in partnership with an engaged and partnered audience. I’m delighted to be investing in the business and joining the board and look forward to contributing to the tremendous foundation that Conrad and his team have built so far, expanding what is already a compelling proposition to both consumers and brands alike”
Conrad Withey (pictured, left), CEO of PopShack added: “I am thrilled and honoured to have Bill investing in PopShack and joining our board. I can’t think of anyone better to help us build PopShack into a global music entertainment network and I look forward to sharing his experience and insights from the early days at MTV as part of that process”.