Generator has announced BPI chief Geoff Taylor will deliver the keynote address at Music Futures at Sage Gateshead on Thursday, November 12.
At the conference he will expand on how the future will look for the music industry and how technology will continue to affect the changing patterns of consumption and distribution, from the future of the high street right through to streaming and playlist curation effectively replacing radio.
“The music industry is constantly adapting its business models to take advantage of new technology and to offer consumers new ways to engage with music,” said Taylor (pictured). “This makes forward-looking conferences such as Music Futures vital to help us anticipate future trends and understand their implications for the whole music ecosystem. Music Futures is now a major event in our music industry calendar and I am very much looking forward to delivering its keynote address this year.”
Generator has also announced former Sony Music CEO and head of recently founded Twin Music, Nick Gatfield as the second special guest to take part in Music Futures Fireside Chats.
At the time of launching the company, he said: ‘To date there has been a void in early stage funding and incubation support for new artists and music start-ups. However, with the current level of disintermediation in the industry, there has rarely been a better time for artists and entrepreneurs to pursue their unique vision and forge their own career paths. Twin Music Inc hopes to fill this void and help find & develop those unique individuals who will define the next chapter of the music business.”
Gatfield will also take part in a conference panel alongside Alison Donald, Caroline Elleray and Jim Chancellor discussing whether A&R now relies on data too heavily and should pay more attention to the actual talent