Bands such as U2 and companies including Ticketmaster, Google, Amazon, eBay, Sky, Yahoo and Apple have all acquired newly available .tickets top level domain names.
Owned by London-based start-up Accent Media, the .tickets domain names have only been available to pre-registered trademark holders since July 13, as part of the soft pre-marketing phase.
The firm says the domain names enable brands and rights-holders to easily protect and develop their assets, while helping customers feel safer when buying tickets.
“The substantial demand for .tickets domains is an early indication that leading brands are ready to capitalise upon this vision for the future of ticketing,” said Accent Media co-CEO Steve Machin (pictured), former vice president of development at Live Nation and corporate development at Ticketmaster.
The company secured the rights to secure the .tickets registry in February following a three-year application process.
Football clubs Manchester United, Real Madrid and Paris St Germain are among the high-profile registrants, who also include sporting bodies Major League Baseball and the Formula One Group.
Accent’s co-CEO Gary Fisher, former head of strategy for IBM Global Networks, added: “We are confident that .tickets will transform the way people buy travel, entertainment and sports tickets online.”
The domain names will go on general release to the global ticketing industry on September 14 and will deploy a rights protection mechanism powered by Domains Watch. Domains Watch helps rights-holders ensure that their rights are protected and that any new domain registrations end up in the possession of those who hold the legitimate rights to that name.