H&M teams up with Balmain

High street retailer H&M has announced an autumn collaboration with Parisian designer label Balmain. Launching November 5 in around 250 stores worldwide and online, the collection will feature clothing and accessories for women and men. Creative Director Olivier Rousteing says, ‘I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it.’ #HMBalmaination

Posted on May 21, 2015 in Uncategorized

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