Independent Venue Week is looking for brand sponsorship as it gears up for its third year.
Taking place in January, 2016’s iteration of the week-long event will see 120 music venues taking part, up from 91 this year.
Vauxhall sponsored this year’s Independent Venue Week, providing a Vivaro van as a tour bus for the likes of Frankie & The Heartstrings.
Speaking to Event, founder Sybil Bell (pictured) said: “We don’t want to work with people who will just slap their brand on it. What we’re looking for is a company who wants to take a long-term view of working with grassroots music.
“It’s a hard graft – this audience doesn’t like the hard sell. But the brands we’re in talks with now are coming to us with a long-term plan.”
Bell added that Independent Venue Week is speaking to brands, and has already turned down some that it felt would not be a good fit.