Jay Z’s Tidal begins exclusive content crusade

Rihanna’s new single, a Daft Punk feature film, Alicia Keys tour footage and handcrafted playlists from Jay Z, Beyoncé and Jason Aldean are amongst exclusive content now available on Tidal.

Re-launched on Monday, the Jay Z-owned streaming service is described as “the first ever artist owned global music and entertainment platform”.

It’s co-owned by around 15 artists including Alicia Keys, Madonna, Kanye West, Beyoncé, Daft Punk, Rihanna, Calvin Harris, Win Butler and Regine Chassagne from Arcade Fire, Chris Martin, Deadmau5, Jack White, Jason Aldean, J Cole, Nicki Minaj and Usher.

Exclusive content will be one of the platform’s selling points, said Jay Z, who has explained that the freedom of Tidal will “allow art to flourish” and that he’s encouraging “people to put it in any format they like”, with no limits on song length, format or rules around release cycles.

Today, Rihanna’s new song, Bitch Better Have My Money, is streaming only on Tidal – the second track confirmed to appear on the singer’s eighth album.

Exclusively available for the first time in high quality, Daft Punk’s Electroma is the second feature-length film from the duo. The Tidal version promises never seen before behind-the-scenes, outtakes and bonus footage.

Meanwhile, previously unreleased footage from Alicia Keys’ 2012 Madison Square Garden gig as part of her Set The World On Fire tour is now available for Tidal subscribers, as are curated playlists by Jay Z himself, Jason Aldean’s party playlist, the “songs that formed” Coldplay, Beyoncé’s festival favourites, and a recording session with Rival Sons, conducted entirely with vintage analogue equipment.

Funded by paid subscriptions, Tidal doesn’t offer an ad-supported tier. Instead, lossless music streaming in CD quality is available for iOS, Android, web player/desktop app and home audio systems, including Sonos and Bluesound, for a monthly subscription fee of £19.99/$19.99.

Posted on April 7, 2015 in Uncategorized

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