Jess Glynne is the first act confirmed for the 10th anniversary of Isle Of MTV Malta.
The free live music event will return to Il-Fosos Square on Tuesday, June 28, in partnership with MTV and the Malta Tourism Authority. Isle of MTV Malta will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe.
“Jess had an incredibly successful 2015, with multiple hits and so many awesome performance,” said MTV’s EVP, Music, Talent Programming and Events, MTV Bruce Gillmer. “She absolutely lit up the MTV EMA stage in Milan. We’re beyond excited to have her in Malta this year as we celebrate the 10th anniversary of Isle of MTV.”
Over the nine years that Isle of MTV has been held in Malta, the number of visitors to the island under the age of 24 has increased by 120% and now account for 20% of all tourists.
As part of an extensive integrated marketing campaign, the Isle of MTV Malta Special concert will be supported by marketing initiatives, all of which will drive awareness of the event as well as leverage MTV’s world renowned brand and unique youth insight, to further cement and promote Malta’s position as a holiday destination for young people.