Live Nation Australasia has announced a partnership with Europcar Australia and New Zealand as the exclusive car rental partner across the region.
The three-year agreement brings together travel and live entertainment throughout Australia and New Zealand and sees Europcar become the preferred supplier for Live Nation’s vehicle hire.
As part of the deal, customers of Europcar will gain access to exclusive content, ‘Money Can’t Buy’ experiences and VIP ticketing to Live Nation events. Additional benefits will also be available to Europcar Privilege members.
“We welcome Europcar to the family of brand partners and look forward to working with them on enhancing their customer value proposition and loyalty program,” said Michael Coppel (pictured), president and CEO of Live Nation Australia and New Zealand.
Europcar joins Qantas, Spark, Rdio and NSW Health, plus international partners American Express and Hilton Hotels and Resorts, as current Live Nation Brand Partners.