Ministry of Sound has made two senior appointments in Alexis James (pictured, right) as commercial director and Matthew Kershaw (pictured, left) as group marketing director.
The execs are tasked with helping to drive the growth and awareness of the record label and entertainment business.
It’s part of Ministry’s plan to reposition its parent brand’s multimedia offering under one umbrella identity, providing opportunity for advertisers to talk to an audience of “affluent young adults across multiple touch points”.
James’ role at Ministry of Sound is to create commercial partnerships with brands. He brings with him a decade and a half of experience in media commercial development, having spent the last six years as commercial director at Blinkx. He has previously held commercial roles at UKTV, ITV and Centaur.
Meanwhile, Kershaw’s role is to develop the company’s portfolio of brands, help the business develop digital products and services and grow the company’s position as a youth-oriented media owner and brand partner.
He has over 20 years of experience in the advertising, branding, music and media industries, holding senior positions at MTV and Bartle Bogle Hegarty (BBH) as head of interactive and partner and content director.
Kershaw has also spent time at The Guardian, BBC, Bauer, Channel 4 and as music editor of Mixmag.
Lohan Presencer, chief executive of Ministry of Sound, commented: “Alexis’ and Matthew’s experience is the ideal combination of commercial and marketing savvy the Ministry brand needs at this turning point in our long and successful history.
“They will be critical in helping us achieve our ambitious plans to tell the Ministry story while positioning it as a premium music brand partner.”