Sean Atkins has been named the new president of MTV, overseeing all creative and business operations for the youth entertainment brand and its sister networks.
A veteran media executive, Atkins (pictured) joins MTV from Discovery Communications, where he most recently served as GM and EVP of digital media and strategy.
He succeeds Stephen Friedman, who is stepping down after having held the role since 2008.
“Sean is smart, creative, passionate, and remarkably energized about the sea change at hand in our industry,” said Herzog, president of MTV’s parent company Viacom Music and Entertainment Group.
“The strength of MTV lies in its ability to constantly reinvent, and Sean’s forward-thinking, versatile leadership will ensure our brand and business continue to evolve and deliver for our audience.”