Italian underwear brand Tezenis is to be one of the official pan-European sponsor of the 2015 MTV EMA in Milan.
The brand will be associated across all 2015 MTV EMA content on-air and online from August 31 when the first EMA teaser spot goes on air. Tezenis will also be the exclusive sponsors of the 2015 MTV EMA Best Look Award, honouring the year’s most stylish pop star, and will launch a bespoke competition to search for fashionistas with the greatest style to win an exclusive VIP experience at the event.
The 2015 MTV EMA will take place on Sunday, October 25, at the Mediolanum Forum in Milan, Italy – the second time the event will have been held in the city.
“The MTV EMA is an unrivalled platform to reach highly engaged and passionate young people,” said Russell Samuel, VP Viacom International Media Networks advertising sales and brand solutions. ”With 300 million social media followers for MTV, and the ‘MTV EMA’ attracting more than half a billion votes and 389 million social media mentions last year, we are well placed to connect with youth audiences via these unparalleled social media touch points for our clients,”
The #EMAzingTezenisLook competition launches on August 24 in the UK, Italy, Spain, Portugal, Germany, Austria and Russia, with the overall final prize entailing a trip for a winner from each of the seven eligible countries to Milan to attend the awards, hair, make-up, Tezenis styling make-over, the chance to walk the Red Carpet and be interviewed by MTV, and VIP seats to the show. Winners will be revealed at an exclusive Tezenis in-store event the night before the awards show.
The 2015 MTV EMA will air across MTV’s global network of more than 60 channels reaching 785 million households around the world as well as through syndication.