A group of artists from all around the world covering a wide range of music genres will see their careers boosted with the inaugural Midem Artist Accelerator taking place at the trade show held June 5-8 in Cannes in the South of France. The finalists were picked by a jury of industry professionals out of nearly 500 submissions from around 50 countries.
The Midem project was organised in partnership with soft drink brand Pepsi and music streaming service Deezer with the aim to support managers, agents, promoters, labels and publishers in building their artists’ profiles internationally.
“The acknowledgment alone is amazing, knowing that I even crossed their mind to be a part of this great festival,” said US R&B singer/songwriter Timothy Bloom (pictured), one of the finalists. “This project for me just awakened my spirit. There’s no real expectation. If anything, I hope the people really like it.”
As well as Timothy Bloom, the finalists are: Akua Naru (USA), Alfred Hall (Norway), Alo Wala (Denmark), Andreya Triana (UK), Brynjolfur (Denmark), Ghetts (UK), Hundreds (Germany), Jeremy Loops (South Africa), Le Galaxie (Ireland), Little Barrie (UK), Middlemist Red (Hungary) and Roo Panes (UK).
All finalists will perform live on the Midem Festival open-air stage, and will benefit from a tailored programme during the trade show, including coaching sessions and unique networking opportunities.
Deezer will curate a workshop introducing best practices for artists to market their content online and artists will also receive exclusive mentoring sessions with industry experts, free legal services offered by the renowned International Association of Entertainment Lawyers (IAEL).
In addition to Accelerator concerts on the esplanade on both Friday June 5 and Saturday June, Pepsi will be hosting The Music Business 3.0 breakfast with outgoing chief marketing officer Frank Cooper and Epic Records’ chairman and CEO LA Reid.
“Pepsi has been supporting artists at all levels for many years,” said Ellen Healy, senior marketing director, global consumer engagement at Pepsi. “We conceived the idea of the Artist Accelerator program a year ago alongside Midem and have designed several modules to help the emerging artists gain valuable knowledge and training during four day conference.
“In addition to the media and social media training sessions Pepsi has developed, we are hosting a champagne Breakfast for the 14 winning artists to shine a light on their achievement in being selected for the programme. This event was conceived to afford them the opportunity to interact with Frank Cooper and L.A.Reid as they give their perspective on what artists need to succeed in today’s changing landscape, and the role brands can play.”
Asked if he has any problems been associated with a brand like Pepsi, Bloom shot back: “It’s Pepsi, everybody loves Pepsi. When we were kids, my mom was a Pepsi drinker, so if one of her cans went missing, you better hurry up and replace it!”