Believe said the deal would see Prime “strategically strengthen their position in the digital space by utilising Believe’s expertise and technology”.
Prime Direct Distribution was founded in 2003 by its two current owners, Spencer Broughton and Richard Stewart. It has developed from a small South London outfit to now manage more than 300 labels for exclusive worldwide pressing & distribution across many formats and genres, spanning Disco, Soul, Reggae, Balearic, Techno and House.
The collaboration with Believe means Prime can offer a distribution service which encompasses digital as well as physical formats.
Richard Stewart Director & Accounts Manager, Prime Direct said of the deal: “Following lengthy negotiations, we are delighted to announce a brand new joint-venture with Believe Digital, one of the sectors most dominant forces globally. This is an exciting coming together of two independent and like-minded companies that gives us access to cutting edge technology as well as on the ground presence in all the established and emerging international territories, not to mention the competitive revenue rate that we have brokered on behalf of our labels.”
Prime’s labels will particularly benefit from Believe’s territory-based marketing and strategic planning through dedicated label management, neighbouring rights, sync, digital marketing, and video management.
With both companies focusing on a global remit, Prime will utilise Believe’s network of over 250 staff in more than 20 countries coupled with localised knowledge in each territory.
Lee Morrison General Manager UK & SVP Rights Management, Believe Group commented: “The guys at Prime have been around for all of my 20 plus years in distribution and I am personally really excited to finally get to work with them fully in the next part of their growth.
“Prime’s extensive catalogue of high-quality independent labels is a great addition to Believe’s network and we look forward to working collectively with them to maximise their digital sales potential on a broader international level whilst giving them the technology platform their clients deserve.”
Prime’s roster includes Ashley Beedle, Stanton Warriors, Wolf Music, Baile Musik, Suara Music, Nocturnal Groove Records, Drumcode, ManMakeMusic, Just Jack Recordings, Voyage, Work Them Records, Rebirth, Nu Northern Soul and Midnight Riot.