Local indie drinks manufacturer Halewood International is the title sponsor of Liverpool International Music Festival.
The company’s portfolio includes Red Square Vodka, which will have a presence at the free festival via signature cocktails prepared by an expert mixologist, flair bartending, relaxation areas, sampling and competitions, as well as Lambrini and Crabbie’s Original Alcoholic Ginger Beer, which will also see festival activations.
LIMF Summer Jam, organised by Culture Liverpool, takes place at Sefton Park over the August Bank Holiday from 29-31 August and features acts such as Basement Jaxx, Labrinth, Katy B, Naughty Boy and Laura Mvula.
Joe Anderson (pictured), Mayor of Liverpool said: “We are delighted to be working with the team at Halewood International who will be providing a great deal of support for LIMF 2015. Halewood International are a respected local company who were very keen to be involved in the music festival and it’s brilliant that the private sector see and understand the benefit that free events like this bring to residents and to the local economy. With support like this from Halewood we will be able to take the festival to the next level and ensure Liverpool’s global reputation for free outdoor and accessible events grows.”
Peter Eaton Snr., deputy chairman of Halewood International added: “Halewood International are very pleased and excited about this new partnership with Liverpool International Music Festival. It’s a fantastic music event and as a local business is something we’re proud to be involved in.
“The partnership presents a perfect opportunity to kick off the new campaign for our Red Square Vodka brand and gives the people of Liverpool a fantastic experience whilst witnessing spectacular performances from globally renowned acts. We are looking forward to working closely with the team at LIMF and being part of a unique and fun experience for the music fans visiting this year’s event.”