ReverbNation has allied with Sentric Music to open a worldwide publishing arm.
The new division, CONNECT Songs, will provide publishing administration services under a revenue sharing model with its artists.
All artists will remain ‘contractually unencumbered’ with no long-term co-publishing rights acquired by the company and no upfront fees.
The first artists to benefit from the new publishing division will be members of ReverbNation’s artist development incubator CONNECT, which develops promising artists identified by the company.
ReverbNation has formed an alliance with Sentric Music to enable CONNECT Songs to collect publishing royalties worldwide. Sentric will handle royalty collection, sync services, and neighboring rights services for artists that choose to participate.
“CONNECT Songs enables ReverbNation to provide powerful, efficient and fully transparent royalty collection services for our bands,” said Simon Perry, ReverbNation’s chief creative officer (pictured). “Combined with our growing traditional creative publishing capabilities, participating artists will have a powerful new tool to monetize their music, grow their audience and increase their visibility within the music industry.”
“No other company in the world has access to the volume of great, emerging artists than ReverbNation,” said Chris Meehan, CEO of Sentric Music. “Their commitment to offering services of real value to artists of all levels is what has attracted us to work with the company over a number of years. The publishing administration and synchronisation services will enable artists to create and protect a valuable income stream.”