UK-based digital music discovery platform SBTV will kick off SXSW Festival this year with a showcase featuring emerging British talent.
The showcase is titled SBTV Presents: Strictly British and will feature performances from a diverse range of the UK’s top emerging artists including: Stormzy, Section Boyz, Shakka, Frisco, Blakie (w/ Elf Kid), Mumdance and Iglooghost.
The event will be held at prestigious SXSW venue, Main Event II and only will be open to Official SXSW Music badge holders (subject to capacity).
Showcase producer and curator British Underground will produce the Strictly British showcase in partnership with SBTV.
Jamal Edwards MBE, founder and CEO of SBTV, stated: “SBTV has always spotlighted great British talent, so it is fitting that we are the music platform who will be representing the best emerging artists from the UK this year. The great thing about British music is it’s variety and as SBTV is a channel that supports great music regardless of it’s genre, our line-up reflects Britain’s diverse music scene. With high profile US acts and media paying UK music a lot of attention at the moment it’s more important now than ever to have a carefully curated SXSW showcase exclusively spotlighting UK music.”
British Underground CEO Crispin Parry added: “We are very excited about The Best Of British and working with SBTV. British Underground have been hosting UK stages, panels and networking spaces at international industry events including SXSW for almost 15 years now, so we hope our experience staging world class events at music industry festivals will be a strong resource to SBTV and the acts representing the UK this year.”
SBTV, which celebrates it’s 10th anniversary this year, was founded in 2006 by young entrepreneur Jamal Edwards MBE. The platform recently announced a partnership with Press Association to launch SBTV News.
Edwards initially set up SBTV as a YouTube channel and has championed many British acts who have since achieved global success, including: Ed Sheeran, Rita Ora and Emeli Sande. SBTV now has over 350 Million video views on YouTube and is now considered one of the UK’s most influential music platforms.