Universal Publishing Production Music has launched a new label in collaboration with London Boy Entertainment.
BLOCK is said to be “drawing on influences from the unique urban scenes of the UK and US,” with offices based in London. The label’s ambition is to bridge the gap between commercial music and production music, becoming a label of choice for content creators looking for a cutting edge, urban sound in TV, film, radio and advertising.
Producers on the label include Tiago, ADP, Alan Sampson (pictured) and Levi Lennox. The BLOCK team has worked with artists including Rihanna and Alesha Dixon.
Kris Pilling, UK senior producer (BLOCK), UPPM, said: “Production music clients love authentic urban music. It’s still quite an untouched landscape, so we’re thrilled to have BLOCK in our arsenal as it means we can offer content producers a quality of urban music that has only ever been available on the commercial side. BLOCK really does bridge the gap between commercial music and production music, and we are all very excited about its potential.”
Sef Naqui, managing director at LBE, added: “The beauty of BLOCK is that we’re putting out music from the same pool of tracks that are being pitched to contemporary recording artists and labels across the world. UPPM works with us to select their favourites and then we act real quick to ensure they’re not signed up else where first.
“We’ve got such a strong set of producers now that we’ve got enough material to cover all channels. We’re really excited about the UPPM partnership because it puts our incredible artists in front of content creators world-wide, giving them potentially great media exposure, and us an additional income stream.
“And for UPPM clients it means they could be using music from the next big urban artists before they’ve even broken.”