Vevo has secured its first ever brand partnership for its DSCVR franchise, which celebrates emerging new music acts.
From today, the latest series of DSCVR will be in partnership with ASOS, the online fashion retailer aimed at 20-somethings.
Vevo’s curated DSCVR franchise showcases performances from upcoming acts and will include with interviews and behind the scenes styling content hosted on ASOS’s YouTube channel as part of the deal.
The DSCVR videos are revealed once a week with confirmed acts including Sinead Harnett, George The Poet, Vaults (pictured), Shura, Circa Waves and Darlia.
Previous DSCVR acts over the last 18 months include Hozier, Ella Eyre, George Ezra, Sam Smith and 5 Seconds of Summer.